Private Policy

Privacy Policy

Last updated: August 30, 2026

Tatvika Fragrances is a brand owned and operated by SRT Enterprises ("Tatvika Fragrances", "we", "us", or "our").

This Privacy Policy explains how we collect, use, store, protect and disclose your personal information when you visit or use our website, tatvikafragrances.com, purchase our products, contact us, or otherwise interact with us.

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our products and services to you.

By using our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect personal information depending on how you interact with our website and services.

Information You Provide to Us

When you place an order, contact us, subscribe to communications, submit a review, or otherwise interact with us, we may collect information such as:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order and purchase details
  • Payment and transaction information
  • Information provided when contacting customer support
  • Information provided in connection with returns, refunds or cancellations
  • Product reviews, photographs and other content you voluntarily submit
  • Any other information you voluntarily provide to us

Payment and Transaction Information

When you make a purchase through our website, payment information necessary to complete and verify the transaction is processed through our payment gateway, PayU, or another payment method made available at checkout.

We may receive information such as:

  • Payment method
  • Transaction amount
  • Payment status
  • Transaction or payment reference
  • Order details
  • Other information necessary to confirm and fulfil your transaction

Payment card and other sensitive payment information is processed by the relevant payment service provider and is subject to its applicable privacy policy and security practices.

Information Collected Automatically

When you browse or interact with our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate location based on technical information
  • Pages and products viewed
  • Referring website or source
  • Date and time of visits
  • Website interactions
  • General usage and technical information

This information may be collected through Shopify, Google Analytics and cookies or similar technologies.

2. How We Collect Your Information

We may collect personal information:

  • Directly from you, such as when you place an order, contact us, submit a review or subscribe to marketing communications;
  • Automatically, when you browse or interact with our website;
  • Through Shopify and other service providers that help us operate our store and provide services; and
  • Through third-party platforms and services that you interact with in connection with our website, where permitted by applicable law.

3. How We Use Your Information

We use personal information for legitimate business purposes and, where required, with your consent or as otherwise permitted by applicable law.

To Process and Fulfil Orders

We use your information to:

  • Process and confirm orders;
  • Process and verify payments;
  • Pack and dispatch products;
  • Arrange delivery;
  • Provide shipment tracking information;
  • Handle cancellations, returns, refunds and exchanges;
  • Provide customer support; and
  • Maintain appropriate transaction records.

To Provide and Improve Our Website

We may use information to:

  • Operate and maintain our website;
  • Improve website functionality;
  • Understand how customers use our website;
  • Improve products and services;
  • Improve customer experience;
  • Analyze website performance; and
  • Detect and resolve technical problems.

To Communicate With You

We may use your contact information to:

  • Respond to enquiries;
  • Provide customer support;
  • Send order confirmations;
  • Send shipping and delivery updates;
  • Communicate regarding returns or refunds;
  • Provide other service-related communications; and
  • Respond to requests submitted by you.

Marketing and Promotional Communications

Where permitted by applicable law and where the necessary consent has been obtained, we may use your contact information to send promotional communications about:

  • Tatvika products;
  • New fragrances;
  • Offers and promotions;
  • Collections;
  • Discounts;
  • Brand updates; and
  • Other marketing communications.

We may communicate with you through email and WhatsApp, as well as other marketing channels we may use from time to time.

You may opt out of promotional communications at any time by following the unsubscribe instructions included in the communication or by contacting us.

Even if you opt out of marketing communications, we may continue to send essential transactional communications relating to your orders, payments, shipping, returns, refunds or other services you have requested.

Security and Fraud Prevention

We may use personal information to:

  • Detect and prevent fraudulent or unauthorized transactions;
  • Protect our website and customers;
  • Investigate suspicious activity;
  • Maintain the security of our systems; and
  • Protect our legal rights.

Legal and Regulatory Compliance

We may use or disclose personal information where necessary to:

  • Comply with applicable laws and regulations;
  • Respond to lawful requests from government or regulatory authorities;
  • Resolve disputes;
  • Enforce our terms and policies; or
  • Protect our rights, property or customers.

4. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide functionality, understand website usage and improve your experience.

Cookies may be used for purposes including:

  • Maintaining your shopping cart and website session;
  • Remembering preferences;
  • Website functionality;
  • Measuring website traffic and performance;
  • Understanding customer interactions;
  • Analytics;
  • Advertising and marketing; and
  • Measuring the effectiveness of advertising campaigns.

We use services including Google Analytics, Google Ads and Meta/Facebook advertising technologies, which may use cookies, pixels or similar technologies.

Some cookies may be necessary for the website to function properly, while others may be used for analytics or advertising.

Depending on your location and applicable law, you may be able to manage certain cookie or privacy preferences through the controls available on our website or through your browser settings.

5. How We Share Your Personal Information

We may share personal information with trusted service providers and business partners where reasonably necessary to operate our business, process orders, provide services, communicate with customers, deliver products and comply with applicable legal requirements.

We do not sell your personal information for money.

Shopify

Our online store is hosted and powered by Shopify.

Shopify provides the e-commerce platform, website infrastructure and related services that enable us to operate our online store, process orders and provide our services.

Shopify may process personal information in accordance with its own privacy practices and applicable terms.

Payment Processing — PayU

We use PayU as a payment gateway for processing payments made through our website.

Information necessary to process and verify payments may be shared with PayU.

Payment information is processed in accordance with PayU's applicable terms, privacy policy and security practices.

Shipping and Delivery — Shiprocket, NimbusPost and India Post

We use Shiprocket and NimbusPost as shipping aggregation and logistics service providers to manage shipments and select appropriate courier and delivery services.

Depending on delivery location, service availability and operational requirements, orders may be delivered through India Post or other courier services arranged through our shipping partners.

We may share information necessary for order fulfilment and delivery, including:

  • Customer name
  • Phone number
  • Shipping address
  • Order details
  • Shipment information

This information may be used for:

  • Shipment creation;
  • Order dispatch;
  • Delivery;
  • Shipment tracking;
  • Delivery-related communication; and
  • Handling shipping and logistics issues.

Google Analytics

We use Google Analytics to understand how visitors use our website, measure website performance and improve our customer experience.

Google Analytics may collect information relating to your device, browser, website interactions and usage through cookies and similar technologies.

Google Ads

We may use Google Ads and related Google advertising technologies to promote Tatvika Fragrances, measure advertising performance and understand interactions with our advertising campaigns.

Google may use cookies, pixels or similar technologies for these purposes, subject to Google's applicable privacy practices and your available privacy choices.

Meta / Facebook

We may use Meta/Facebook advertising technologies, including Meta Pixel and related tools, to promote our products, measure advertising performance and understand interactions with our website and advertisements.

These technologies may collect information about website visits, interactions and advertising activity through cookies, pixels or similar technologies, subject to Meta's applicable privacy practices and your available privacy choices.

WhatsApp and Email Marketing

We may use WhatsApp and email marketing services to communicate with customers and send promotional messages, offers, product information and other marketing communications where permitted by applicable law.

Information necessary to send such communications may be processed by the relevant communication or marketing service provider.

You may opt out of promotional communications at any time.

Loox — Product Reviews

We use Loox and/or similar platform to collect and display customer reviews, ratings, photographs and other review content.

If you submit a review, photograph or other content through Loox, the information associated with that submission may be processed by Loox to provide review functionality on our website.

6. Third-Party Websites and Services

Our website may contain links to third-party websites, applications or services.

If you choose to visit or use a third-party service, that service's own privacy policy and terms may apply.

We are not responsible for the privacy, security or content practices of third-party websites or services that we do not control.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required or permitted by applicable law.

This may include retaining information for purposes such as:

  • Completing transactions;
  • Providing customer support;
  • Maintaining order and transaction records;
  • Tax, accounting and other legal requirements;
  • Resolving disputes;
  • Preventing fraud; and
  • Protecting our legal rights.

When personal information is no longer required, we may delete, anonymize or otherwise dispose of it in accordance with applicable law.

8. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, loss, alteration or disclosure.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

While we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted to or stored by us or our service providers.

9. Your Privacy Rights and Choices

Subject to applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to personal information held about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of personal information where legally permitted;
  • Withdraw consent where processing is based on consent;
  • Opt out of promotional communications; and
  • Raise a complaint regarding the handling of your personal information.

Where applicable, we may need to verify your identity before processing a request.

If you wish to exercise an applicable privacy right or withdraw consent, you may contact us using the contact details provided below.

Where processing is based on consent, withdrawing consent will not affect the lawfulness of processing carried out before withdrawal and will not prevent processing where we are otherwise permitted or required by applicable law.

10. Children's Privacy

Our website and products are intended for general consumers and are not directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action where required.

11. International Processing of Information

Tatvika Fragrances is based in India.

Some of the service providers we use, including Shopify and certain technology, analytics, advertising, payment, logistics or communication providers, may process or store information outside India.

Where required by applicable law, we will take appropriate steps and rely on applicable safeguards for such processing or transfer of personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices;
  • Our website or services;
  • Technology;
  • Third-party service providers; or
  • Applicable legal and regulatory requirements.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise an applicable privacy right, withdraw consent, or have concerns about how we handle your personal information, please contact us.

SRT Enterprises
Owner of Tatvika Fragrances

Email: hello@tatvikafragrances.com

Phone / WhatsApp: +91-9380982378

Business Address:
SRT Enterprises
S. No. 8, Agrahara, Kogilu
Bengaluru, Karnataka – 560064
India

We will review and respond to privacy-related requests in accordance with applicable law.

14. Shopify

Our website is powered by Shopify. Shopify provides the e-commerce platform and related infrastructure that enables us to operate our online store.

Shopify may process personal information in connection with providing its services.

For more information about Shopify's privacy practices, customers may refer to Shopify's applicable privacy documentation.

Tatvika Fragrances
Rooted in Tradition. Created for Today.